They’ve used Super Hi-Fi to make their own radio stations sound great: it’s a method of doing great-sounding music services that aren’t just a collection of MP3s that fade to nothing. Super Hi-Fi is run by the improbably-named Zack Zalon, who I chatted to a couple of weeks ago: he once worked for Virgin Digital, the online music service, as well as Radio Free Virgin. Their technology is astonishingly good, and is capable of producing branded, great-sounding music services that sound like radio stations, but still allow you to skip tracks and everything else. It’s been a source of surprise to me how most music services like Spotify or Deezer seem happy to just give people badly-segued tracks that lose all flow or energy: Zack’s technology allows decent segues, branding and clips that make any stream sound like a proper coherent experience. It’s in use on iHeartRadio, Sonos, Peloton, and a few other online radio services - if radio were clever, they’d use it for personalised online services everywhere.